Refreshing finance.google.com and bringing all the old users with us.
The challenge
Finance.google.com hasn’t been touched in years and needed a revamp. This effort included new features, functionality, and UI design.
The first effort was to migrate old user profiles into the new system (including some with 100+ portfolios). The later effort included updating UIs and focusing on a mobile-first world.
Time
12 months
2017 - 2018
Collaborators
PM
Engineering team of 8-12 (based in S. Korea)
Marketing
UX Writer
Processes
UX + UI Design
Redlining
Migrating users
To improve Google Finance, functionalities were streamlined and a new design style implemented.
In this improvement, a migration process was needed to move existing users’ portfolios into the new system. Complications laid in engineering constraints, edge cases, and dealing with large amounts of data.
Finance mini-app EXPLORATION
Designing the future of Google Finance, with a new styles and updated functionalities.
Uncovered potential engineering blockers that prevent adoption of new design system.
